# XING

XING combines a strong regional presence with intelligent job-matching technology, making it ideal for reaching qualified candidates in Germany, Austria, and Switzerland. XING is suitable for nearly all job types but is especially effective for roles that require local market knowledge and German language proficiency. It performs particularly well for positions in sales and customer service, banking, finance and insurance, IT and telecommunications, as well as purchasing, materials management, and logistics.

### **Details about XING**

<table data-view="cards"><thead><tr><th></th><th></th></tr></thead><tbody><tr><td><strong>Type</strong></td><td>Generalist</td></tr><tr><td><strong>Target group</strong></td><td>Office jobs and skilled workers</td></tr><tr><td><strong>Reach</strong></td><td>22 million users</td></tr><tr><td><strong>Posting types</strong></td><td><ul><li>Organic multiposting</li><li>Paid/premium multiposting</li></ul></td></tr><tr><td><strong>Region</strong></td><td>Germany, Austria, Switzerland</td></tr><tr><td><strong>Monthly activity</strong></td><td>2.9+ million visits to XING jobs per month</td></tr></tbody></table>

{% hint style="warning" %}
For organic multiposting on XING, you have to connect your XING company profile to your JOIN account. If your profile isn’t connected, you’ll see an `Action required` button in the `Standard job boards` tab. Clicking this will prompt you to link your XING company page so your job can be published.
{% endhint %}

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### Organic vs. paid postings on XING

| Organic job ad on Indeed                                           | Promoted job ad on XING                                                                                                                   |
| ------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------- |
| Appears in XING job search results and is searchable by candidates | Prioritised placement across search results, kununu, and mobile apps                                                                      |
| Targeting based on basic job and location data                     | Advanced targeting by region, industry, and career level using real-time data from 21M+ members                                           |
| No direct outreach to candidates                                   | Email notifications sent to top 50–100 matching candidates                                                                                |
| No promotional enhancements                                        | Boosted via XING mailings, content ads, retargeting, and social media — with up to 34% email open rates and \~24% higher ad click-through |
| Applications are collected and managed through JOIN                | Applications are collected and managed through JOIN                                                                                       |

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### XING premium products

You can enhance your job visibility by promoting your listing through the `Promote` button or the `Store` tab in JOIN. These paid options increase your reach and prioritise your ad across XING and its partner platforms.

<a href="https://join.com/promote/boards/xingBasicXml" class="button primary">Explore XING products</a>

<table><thead><tr><th width="144.837646484375">Product name</th><th width="142.19354248046875">Duration</th><th>Best for</th></tr></thead><tbody><tr><td><strong>Core 15</strong></td><td>15 days</td><td>Budget-friendly hiring for entry-level roles</td></tr><tr><td><strong>Core 30</strong></td><td>30 days</td><td>Standard display for easy-to-fill positions</td></tr><tr><td><strong>Essential</strong></td><td>30 days</td><td>Exclusive to attract blue-collar talent</td></tr><tr><td><strong>Pro</strong></td><td>30 days</td><td>Priority placement and notifications to top 50 XING candidates</td></tr><tr><td><strong>Ultimate</strong></td><td>60 days</td><td>Maximum reach; top 100 candidate notifications and social promotion</td></tr></tbody></table>

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### Features and benefits

All XING products, including standard and premium, are designed to help your job reach more of the right candidates — especially within local and professional networks.

* **Algorithm-driven matching**: Uses XING’s data to match jobs with relevant candidates
* **Mobile optimisation**: Enhanced visibility on XING’s app (7.9M+ downloads)
* **Wide reach**: Ads are also shown on kununu and partner platforms
* **Retargeting & promotion**: Premium ads are boosted on social and advertising channels
* **Instant Apply:** All XING job ads come with Instant Apply, a quick-apply feature that:
  * Lets candidates apply in just a few clicks
  * Supports both XING and non-XING users
  * Allows users to add documents or personal messages
  * Reduces friction and increases conversion