XING

XING combines a strong regional presence with intelligent job-matching technology, making it ideal for reaching qualified candidates in Germany, Austria, and Switzerland. XING is suitable for nearly all job types but is especially effective for roles that require local market knowledge and German language proficiency. It performs particularly well for positions in sales and customer service, banking, finance and insurance, IT and telecommunications, as well as purchasing, materials management, and logistics.

Details about XING

Type

Generalist

Target group

Office jobs and skilled workers

Reach

22 million users

Posting types

  • Organic multiposting

  • Paid/premium multiposting

Region

Germany, Austria, Switzerland

Monthly activity

2.9+ million visits to XING jobs per month


Organic vs. paid postings on XING

Organic job ad on Indeed
Promoted job ad on XING

Appears in XING job search results and is searchable by candidates

Prioritised placement across search results, kununu, and mobile apps

Targeting based on basic job and location data

Advanced targeting by region, industry, and career level using real-time data from 21M+ members

No direct outreach to candidates

Email notifications sent to top 50–100 matching candidates

No promotional enhancements

Boosted via XING mailings, content ads, retargeting, and social media — with up to 34% email open rates and ~24% higher ad click-through

Applications are collected and managed through JOIN

Applications are collected and managed through JOIN


XING premium products

You can enhance your job visibility by promoting your listing through the Promote button or the Store tab in JOIN. These paid options increase your reach and prioritise your ad across XING and its partner platforms.

Explore XING products

Product name
Duration
Best for

Core 15

15 days

Budget-friendly hiring for entry-level roles

Core 30

30 days

Standard display for easy-to-fill positions

Essential

30 days

Exclusive to attract blue-collar talent

Pro

30 days

Priority placement and notifications to top 50 XING candidates

Ultimate

60 days

Maximum reach; top 100 candidate notifications and social promotion


Features and benefits

All XING products, including standard and premium, are designed to help your job reach more of the right candidates — especially within local and professional networks.

  • Algorithm-driven matching: Uses XING’s data to match jobs with relevant candidates

  • Mobile optimisation: Enhanced visibility on XING’s app (7.9M+ downloads)

  • Wide reach: Ads are also shown on kununu and partner platforms

  • Retargeting & promotion: Premium ads are boosted on social and advertising channels

  • Instant Apply: All XING job ads come with Instant Apply, a quick-apply feature that:

    • Lets candidates apply in just a few clicks

    • Supports both XING and non-XING users

    • Allows users to add documents or personal messages

    • Reduces friction and increases conversion

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