Indeed

Learn how Indeed works through JOIN, including organic and paid job ads, the PPSA pricing model, job posting requirements, and how to create or manage your Indeed company profile.

Indeed is the world's leading online job site and the global market leader in matching and recruiting platforms. It is used by more people to search for jobs than any other platform. Indeed connects employers with top talent across industries. With cost-effective options like pay-per-started-applications and sponsored listings, it reaches both active and passive candidates. Advanced targeting and mobile optimisation help businesses find the right talent quickly.

Indeed supports hiring across nearly all job types and levels, but it is especially effective for blue-collar roles such as warehouse, manufacturing, and driving, as well as for mid-level professionals. It also performs strongly in purchasing, logistics, and supply chain positions, sales and customer service roles, and IT or technical jobs.

Details about Indeed

Type

Generalist

Active users

3.3+ million employers

Target group

Generalists, blue-collar jobs

Region

International with availability in over 60+ countries

Posting types

• Organic multiposting

• Paid multiposting

Global reach

• 615 million job seeker profiles

• 245 million resumes

Organic multiposting to Indeed is only available to users on the Advanced or Enterprise plan. Upgrade to receive candidates from Indeed.

View plans

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Organic vs. paid postings on LinkedIn

JOIN offers both organic and paid multiposting options for LinkedIn.

Organic job ad on Indeed	Promoted job ad on Indeed
Included with JOIN’s Advanced or Enterprise plan	Available to all users by selecting a product on Indeed via Promote button or Store tab
Appears in Indeed search results	Prominent placement at the top of search results with higher visibility
May lose visibility over time	Ads remain active until the budget is fully used
Limited performance visibility	Optimised using real-time data and dynamic bidding (PPSA model)
Suitable for basic visibility	Ads are 4.5x more likely to fill roles compared to free listings

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Indeed premium products

JOIN offers a range of premium Indeed products to suit different hiring needs. All are powered by Pay Per Started Application (PPSA), a performance-based model where you only pay when candidates start applying.

Product name	Duration	Best for
Indeed Student	30 days	Internships, apprenticeships, and traineeships
Single Posting Small	30 days	Entry-level and generalist roles
Single Posting Medium	30 days	Mid-level roles with higher budget and broader reach
Single Posting Large	60 days	High-competition or high-volume roles
Indeed + Stack Overflow	30 days	Developer and IT-specific roles (Stack Overflow partnership)

All products are fully mobile-optimised and include automated budget allocation for maximum efficiency.

Explore Indeed products

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Pay Per Started Application (PPSA)

Indeed’s Pay Per Started Application (PPSA) is a results-based pricing model introduced in 2024 for the European market. With PPSA, you only pay when a candidate starts an application — not just when they click on the job ad.

You are charged when a candidate begins the application process, which may include:

• Clicking the Apply or Apply Now button

• Interacting with a chatbot or QR code to apply

• Scheduling an interview (if it replaces the apply process)

Read Indeed’s full PPSA Terms

Benefits of PPSA

• Pay for performance: Only pay when candidates engage meaningfully with your job ad

• Greater efficiency: Budgets are optimised automatically based on candidate demand

• Simple campaign setup: Minimal upfront effort — focus on hiring

• Multi-platform reach: Ads appear across Indeed, Glassdoor, and Trusted Media Network

• Objective-based campaigns: Tailor your budget to your hiring needs

PPSA campaigns are auction-based. Your daily budget is spent dynamically and may be used faster or slower depending on application activity.

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Job quality guidelines

To keep your job ads live and compliant, all postings on Indeed must meet their quality standards:

• Only post real and current vacancies

• Include clear and accurate job information

• Use simple, descriptive job titles

• Don’t mislead job seekers with vague or clickbait titles

• Post only as an authorised representative

• Never charge job seekers to apply

• Avoid discriminatory language

• Ensure professional tone and language at all times

• Don’t manipulate job ranking in search results

Failure to comply may result in job post removal or account suspension.

Read Indeed’s full posting standards