> For the complete documentation index, see [llms.txt](https://help.join.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.join.com/promoting-jobs/job-boards/linkedin.md). # LinkedIn LinkedIn is one of the most widely used platforms for professional networking and job search. JOIN allows you to post your jobs to LinkedIn through both standard (organic) and paid multiposting options. ### **Details**
TypeGeneralist
Global reach830+ million members
Target groupWhite-collar jobs
Posting types
  • Organic multiposting
  • Paid multiposting
Active users
  • 260+ million monthly active users
  • 57+ million companies
Region
  • International job network
  • 200+ countries
{% hint style="warning" %} **Jobs posted through JOIN will only appear on LinkedIn if**: * Your [JOIN account is connected to a verified LinkedIn Company Page](/integrations/external-profiles/linkedin.md#connect-your-linkedin-company-page-to-join) and, * Your LinkedIn account has [enabled basic job posting from JOIN](/integrations/external-profiles/linkedin.md#enable-basic-job-posting-on-linkedin). Without these settings, your jobs won’t be published or may be taken down. [Read more](https://help.join.com/integrations/external-profiles/linkedin#connect-your-linkedin-company-page-to-join) {% endhint %} {% hint style="warning" %} To get the most out of your premium LinkedIn postings, make sure `Easy Apply` is enabled — it streamlines the application process for candidates, helping you attract more applicants, faster. [Read more](https://app.gitbook.com/o/YPZ8fCQFQPSrFbbnzfCn/s/EdFjOFlkC1DEfDv3nGRh/~/changes/150/integrations/external-profiles/linkedin#linkedin-easy-apply) {% endhint %} *** ### Organic vs. paid postings on LinkedIn JOIN offers both organic and paid multiposting options for LinkedIn. | Organic job ad on LinkedIn | Paid job ad on LinkedIn | | ---------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------- | | Shown in LinkedIn search results and your company page | Displayed prominently in search results, job recommendations, feeds, and notifications, with a `Promoted` tag | | May receive fewer views over time as newer postings push yours down | No cap on the number of views over time and additional reach to active job seekers and passive candidates. Direct notifications sent to suitable candidates | | Applications are sent back to and can be directly managed through JOIN | Applications are sent back to and can be directly managed through JOIN | | Free to post. No cost per click or per application | Pay-for-Performance (P4P) pricing model - meaning you only pay when a candidate clicks on your job ad | | Candidates apply through your JOIN career page | Candidate apply using [Easy Apply](#user-content-fn-1)[^1] on directly on LinkedIn using their profile information | {% hint style="success" %} On average, promoted jobs receive **up to 3x more qualified applicants** than organic listings. {% endhint %} {% hint style="warning" %} **If you're a recruiting agency**, note that **LinkedIn organic posting is not available** for your use. To effectively attract candidates on LinkedIn, it's recommended to utilise LinkedIn Premium products available through our Store. By promoting your job listings with these premium options, you can enhance visibility and increase your reach to find the right candidates efficiently. {% endhint %} *** ### LinkedIn premium products You can purchase the following LinkedIn promotion products from the `Store` tab or through the `Promote` button on any job. Explore LinkedIn products #### Individual products
Product nameDurationBest for
LinkedIn Urgent15 daysBest for quick hiring for easy-to-fill job roles
LinkedIn Pro30 daysIdeal for all kinds of roles, with expanded reach
LinkedIn Ultimate45 daysBest for harder-to-fill roles, provides maximum visibility and results. The Invited Candidates feature boosts job visibility even further.
{% hint style="success" icon="bullhorn" %} All premium products include: * Top placement in LinkedIn search results * Visibility in job recommendations, emails, feed, and notifications * LinkedIn Easy Apply (which lets candidates apply directly using their LinkedIn profile - for a streamlined candidate experience) * Mobile push notifications to relevant candidates {% endhint %} #### Bundled products LinkedIn premium products are also available as package es combined with other job boards. You can also choose bundles[^2] that combine LinkedIn with other job boards like XING or Indeed for a wider reach. *** ### How the ad looks Once your paid job ad is published, it will appear on LinkedIn's job feed. Candidates can discover your ad in their LinkedIn job search results or via personalised notifications sent to them.
**Search results view**: candidates see your company logo, job title, location, work model, and salary range at a glance. Your ad is labeled `Promoted by hirer`, which increases visibility to the top of search results, and signals an active placement. The `Easy Apply` button allows candidates to send their application directly from this view. **Job view**: clicking on the ad opens the full posting with your complete job description, an Easy Apply button (powered by LinkedIn's native application flow), and social proof elements like applicant count and network connections at your company. {% hint style="info" icon="lightbulb-on" %} Make sure your LinkedIn company profile is connected in JOIN before publishing. Without it, your ad cannot go live on LinkedIn. Connect LinkedIn {% endhint %} *** ### LinkedIn Pay-for-Performance (P4P) We support LinkedIn's Pay-for-Performance (P4P) model for all LinkedIn premium job ads. This billing model gives you more control over your recruitment budget. Your budget is only spent when candidates actively engage with your job ad, and not when LinkedIn shows it. #### How P4P works * Your budget is only used when a candidate clicks to view your job. * You set a total campaign budget, not a price per click. LinkedIn uses this amount to promote your job across the platform. * Cost per click varies based on job title, location, and competition in your industry or region. * Duplicate clicks (e.g. the same person clicking multiple times) or clicks from outside your target audience are not charged. * Candidates can apply directly with their LinkedIn profile using Easy Apply, streamlining the process and increasing application rates. #### Benefits of P4P * Cost control: Choose a budget that matches the urgency of your role. * Targeted reach: Ads are shown to relevant candidates through search results, personalised job recommendations, emails, LinkedIn feed, and mobile notifications. * Performance-based spending: Pay only for qualified engagement, not for general visibility. #### What influences costs The cost per click (CPC) is dynamic and depends on: * The job’s location * The title and competition for similar roles * Market activity in your industry or region Certain irrelevant clicks are excluded, such as multiple clicks from the same person in one day or clicks from outside your target market. {% hint style="success" %} P4P ensures your investment is spent effectively by reaching candidates who are genuinely interested in your role, while giving you flexibility to scale visibility with the budget you set. {% endhint %} *** ### Invited Candidates Invited Candidates is a LinkedIn feature included in the *LinkedIn Ultimate* product. It helps you attract more relevant professionals by allowing LinkedIn to proactively invite suitable candidates to apply to your job. #### How it works When you promote a job using LinkedIn Ultimate: * LinkedIn automatically analyses the job details and identifies professionals who are a good match. * For the first 14 days, LinkedIn can invite up to 25 qualified professionals per day (maximum 350 invitations in total). * These candidates receive a personalised in-app notification directly from LinkedIn encouraging them to apply. When they click on the notification, they are taken straight to your job post, where they can review the details and submit their application normally. This feature increases your job’s exposure to relevant talent and helps bring in higher-quality applications without any additional work on your side. *** ### LinkedIn Slots In addition to individual products and bundles, JOIN also supports LinkedIn Slot integrations. Slots are a flexible posting option designed for companies with ongoing or high-volume hiring needs. A LinkedIn Slot gives you the flexibility to keep multiple premium job ads active at any time. Jobs can be rotated in and out of a slot daily, allowing you to decide which roles receive premium visibility on LinkedIn. {% hint style="info" %} If you already purchased Slots directly from LinkedIn, you can still connect them to JOIN. Please reach out to our [support team](mailto:contact@join.com), and we will help you set up the integration. {% endhint %} #### How LinkedIn slots work: * Slots are based on an annual contract and require a custom agreement. * Any existing LinkedIn slot contract can be connected to JOIN, even if it was purchased directly with LinkedIn. * You can assign any active job on JOIN to an integrated LinkedIn slot at any time. * Jobs assigned to a slot will be published as premium ads on LinkedIn. * You can swap jobs in and out of your slot on a daily basis which is useful when hiring priorities shift frequently. * All applications sync directly to JOIN. * Slots are managed entirely from within JOIN. There is no need to switch between platforms. {% hint style="warning" %} LinkedIn slots are not available in the JOIN Store. They can only be set up through a custom agreement. If you are interested in LinkedIn Slots, please contact your dedicated Account Manager or our [Support team](mailto:contact@join.com). {% endhint %} #### Benefits of using slots through JOIN * Exchange jobs in and out of slots on a daily basis. * Slots are often more cost-effective than paying separately for individual promoted postings. * Assign jobs to slots directly within JOIN and manage everything from your JOIN inventory. * All applications from promoted jobs sync directly into your JOIN account. * Promoted jobs through slots also benefit from LinkedIn’s Easy Apply feature. *** ### Job quality guidelines LinkedIn enforces quality standards for all job ads. To keep your job postings live and effective on LinkedIn, it’s essential to follow their job quality standards. All jobs posted must include accurate, complete, and clear information about the role and your company. Posts that do not meet these standards may be removed without notice. #### Key guidelines to follow: * Do not discriminate based on protected characteristics (age, gender, origin, religion, disability, etc.). * Ensure the title matches the description and responsibilities. * Clearly state if the role is unpaid (e.g. internships, volunteering). * Include the role’s location and any travel/relocation expectations. * Only post genuine, currently open positions. * Use professional, error-free language (avoid emojis, slang, or jargon). * Do not ask for personal information upfront (e.g. ID, photos). * Use your company’s domain email to increase trust with candidates. * Avoid changing your job title after a booking is active. Editing the title can trigger an automatic re-categorisation of your job, which may affect how it is indexed on LinkedIn and other job boards. {% hint style="danger" %} LinkedIn may remove job posts that don’t meet these standards, even if posted via JOIN. {% endhint %} For full details, see LinkedIn’s [quality job post guidelines](https://www.linkedin.com/help/linkedin/answer/a521792/quality-job-post-guidelines?lang=en). *** ### Performance You can track the status and performance of your LinkedIn bookings at any time in the [Postings](/promoting-jobs/postings-status.md) tab of your job on JOIN.
LinkedIn is particularly strong for white-collar, professional, and specialist roles. Performance depends on a number of factors including job title, location, seniority level, industry, and how competitive the talent market is for that specific role. A few general guidelines: * Promoted postings consistently outperform organic listings in terms of both reach and application volume. * LinkedIn Ultimate with Invited Candidates tends to deliver the best results for harder-to-fill or specialist roles. * Easy Apply lowers the barrier to apply and typically increases application volume. * Jobs with clear, specific titles and well-written descriptions perform better across all products. {% hint style="warning" icon="lightbulb-on" %} If a job is not performing as expected, reviewing the job title and description is usually the most effective first step. Role titles that match how candidates actually search tend to attract more relevant applicants. {% endhint %} *** ### FAQs
Do I need a LinkedIn Company Page to post jobs through JOIN? Yes. All jobs published on LinkedIn via JOIN must be linked to a verified LinkedIn Company Page. Without this connection, your ads may not be published or could be removed by LinkedIn. See this article for step-by-step instructions: [LinkedIn](/integrations/external-profiles/linkedin.md#connect-your-linkedin-company-page-to-join)
What is the difference between organic and paid LinkedIn postings? Organic posting on LinkedIn appears in search results and on your company page but gradually lose visibility. Jobs that are promoted using a paid or premium LinkedIn product reach more candidates and maintain consistent performance through targeted recommendations, top placements in search results and feed, individual notifications sent to candidates, and also reaching passive candidates who are not actively looking for a job.
My job is not appearing on LinkedIn. What should I do? First, check that your LinkedIn Company Page is connected in JOIN (`Settings` > `Integrations` > `LinkedIn`). If you are posting an organic job for the first time, you may also need to enable basic job posting in your LinkedIn Company Page settings. See this article for full instructions: [LinkedIn](/integrations/external-profiles/linkedin.md#enable-basic-job-posting-on-linkedin)
Do I need to enable Invited Candidates? No. Invited Candidates is automatically included when you choose the [LinkedIn Ultimate](/promoting-jobs/job-boards/linkedin.md#individual-products) product. No additional setup or configuration is required in JOIN.
What does Pay-for-Performance mean in practice? You only pay when a candidate clicks on your job ad. You define a total budget upfront and are not charged for impressions or irrelevant clicks.
Can I turn off Easy Apply? Yes. `Easy Apply` is enabled by default for all promoted LinkedIn postings but can be disabled under `Settings` > `Integrations` > `LinkedIn`. Note that disabling it may reduce application volume.
How long does it take for my job to go live on LinkedIn? Most jobs are published within a few hours of booking. In some cases, particularly for first-time setups, it can take up to 24-48 hours.
What is the difference between LinkedIn Pro and LinkedIn Ultimate? Both are promoted postings: Pro runs for 30 days, Ultimate for 45 days. The key difference is that Ultimate includes the [Invited Candidates](#user-content-fn-3)[^3] feature, which allows LinkedIn to proactively send personalised invitations to matching candidates. This makes it the stronger option for roles that are harder to fill.
Can I use LinkedIn slots I’ve already purchased directly from LinkedIn? Yes, you can connect existing LinkedIn Slots to JOIN. Please [contact our support team](mailto:contact@join.com) to help you set up the integration.
Can I change my job title after booking? We recommend against it. Editing the job title during an active booking can trigger an automatic category change, which may affect your job's visibility and performance. Some job boards will not process mid-booking title changes at all.
What happens when my paid booking period ends? Once your promoted posting period comes to an end, your job will no longer appear as a paid ad. It may continue as an organic listing depending on your account setup and [job status](/jobs/job-statuses.md) on JOIN, but promoted visibility and reach will stop.
[^1]: [^2]: Bundles are packages that group several platforms into one purchase for better value. These often include discounts and cashback (e.g. LinkedIn & XING Bundle, Social-Media Bundle, Top Seller Package, etc.). [^3]: Invited Candidates is a LinkedIn feature included with LinkedIn Ultimate. It helps you reach relevant professionals by inviting suitable candidates to apply. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.join.com/promoting-jobs/job-boards/linkedin.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.