# LinkedIn LinkedIn is one of the most widely used platforms for professional networking and job search. JOIN allows you to post your jobs to LinkedIn through both standard (organic) and paid multiposting options. ### **Details about LinkedIn**
TypeGeneralist
Global reach830+ million members
Target groupWhite-collar jobs
Posting types
  • Standard/ Organic multiposting
  • Paid multiposting
Active users
  • 260+ million monthly active users
  • 57+ million companies
Region
  • International job network
  • 200+ countries
{% hint style="warning" %} Jobs posted through JOIN will **only** appear on LinkedIn if your JOIN account is connected to a verified LinkedIn Company Page. Without this connection, your jobs won’t be published or may be taken down. [Read more](https://app.gitbook.com/o/YPZ8fCQFQPSrFbbnzfCn/s/EdFjOFlkC1DEfDv3nGRh/~/changes/150/integrations/external-profiles/linkedin#connect-your-linkedin-company-page-to-join) :square-arrow-up-right: {% endhint %} *** ### Organic vs. paid postings on LinkedIn JOIN offers both organic and paid multiposting options for LinkedIn. | Organic job ad on LinkedIn | Promoted job ad on LinkedIn | | ---------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------ | | Shown in LinkedIn search results | Shown at the top of search results with a `Promoted` tag | | May receive fewer views over time due to visibility limits | No cap on the number of views over time and additional reach with direct notifications sent to suitable candidates | | Visible on your company page (if connected) | Visible on your company page and featured in job recommendations | | Applications are collected and can be managed through JOIN | Applications are collected and can be managed through JOIN | {% hint style="success" %} On average, promoted jobs receive **up to 3x more qualified applicants** than free listings. {% endhint %} {% hint style="warning" %} **If you're a recruiting agency**, note that **LinkedIn organic posting is not available** for your use. To effectively attract candidates on LinkedIn, it's recommended to utilize LinkedIn Premium products available through our Store. By promoting your job listings with these premium options, you can enhance visibility and increase your reach to find the right candidates efficiently. {% endhint %} *** ### LinkedIn premium products You can purchase the following LinkedIn promotion products from the `Store` tab or through the `Promote` button on any job card in JOIN. Explore LinkedIn products
Product nameDurationBest for
LinkedIn Urgent15 daysBest for quick hiring for easy-to-fill job roles
LinkedIn Pro30 daysIdeal for all kinds of roles, with expanded reach
LinkedIn Ultimate45 daysBest for harder-to-fill roles, provides maximum visibility and results. The Invited Candidates feature boosts job visibility even further.
{% hint style="info" %} All premium products include mobile push notifications for higher engagement. {% endhint %} You can also choose bundles[^1] that combine LinkedIn with other job boards like XING or Indeed for a wider reach. {% hint style="warning" %} To get the most out of your premium LinkedIn postings, make sure `Easy Apply` is enabled — it streamlines the application process for candidates, helping you attract more applicants, faster. [Read more](https://app.gitbook.com/o/YPZ8fCQFQPSrFbbnzfCn/s/EdFjOFlkC1DEfDv3nGRh/~/changes/150/integrations/external-profiles/linkedin#linkedin-easy-apply) :square-arrow-up-right: {% endhint %} *** ### LinkedIn Pay-for-Performance (P4P) JOIN also supports LinkedIn's Pay-for-Performance (P4P) model for all LinkedIn premium job ads. This billing model gives you more control over your recruitment budget, as you pay for the candidates that engage with your job. #### How P4P works * Pay-per-click: Your budget is only used when a candidate clicks to view your job. * Budget-based model: You select a budget that fits your hiring needs. LinkedIn uses this amount to promote your job across the platform. * Easy Apply included: Candidates can apply directly with their LinkedIn profile, streamlining the process and increasing application rates. #### Benefits of P4P * Cost control: Choose a budget that matches the urgency of your role. * Targeted reach: Ads are shown to relevant candidates through search results, personalised job recommendations, emails, LinkedIn feed, and mobile notifications. * Performance-based spending: Pay only for qualified engagement, not for general visibility. #### What influences costs The cost per click (CPC) is dynamic and depends on: * The job’s location * The title and competition for similar roles * Market activity in your industry or region Certain irrelevant clicks are excluded, such as multiple clicks from the same person in one day or clicks from outside your target market. {% hint style="success" %} P4P ensures your investment is spent effectively by reaching candidates who are genuinely interested in your role, while giving you flexibility to scale visibility with the budget you set. {% endhint %} *** ### Invited Candidates Invited Candidates is a LinkedIn feature included in the *LinkedIn Ultimate* product. It helps you attract more relevant professionals by allowing LinkedIn to proactively invite suitable candidates to apply to your job. When you promote a job using LinkedIn Ultimate, LinkedIn automatically analyses the job details and identifies professionals who are a good match. For the first 14 days, LinkedIn can invite up to 25 qualified professionals per day (maximum 350 invitations in total). These candidates receive a personalised in-app notification directly from LinkedIn encouraging them to apply. When they click on the notification, they are taken straight to your job post, where they can review the details and submit their application normally. This feature increases your job’s exposure to relevant talent and helps bring in higher-quality applications without any additional work on your side. *** ### LinkedIn Slot integration In addition to pay-per-performance (P4P) job postings, JOIN also supports LinkedIn Slot integrations. Slots are designed for companies with ongoing hiring needs and provide a more cost-effective way to promote multiple jobs throughout the year. #### What are LinkedIn Slots? A LinkedIn Slot gives you the flexibility to keep a certain number of premium job ads active at any time. Jobs can be rotated in and out of a slot daily, allowing you to decide which roles receive premium visibility on LinkedIn. {% hint style="info" %} If you already purchased Slots directly from LinkedIn, you can still connect them to JOIN. Please reach out to our [Support team](mailto:contact@join.com) through the available channels, and we will help you set up the integration. {% endhint %} #### Benefits of using Slots through JOIN * Exchange jobs in and out of slots on a daily basis. * Slots are often more cost-effective than paying separately for individual promoted postings. * Assign jobs to slots directly within JOIN and manage everything from your JOIN inventory. * All applications from promoted jobs sync directly into your JOIN account. * Promoted jobs through slots also benefit from LinkedIn’s Easy Apply feature. #### How LinkedIn Slots work with JOIN * Slots are based on an annual contract. * Once integrated, you can manage them entirely from JOIN. * Any existing LinkedIn slot contract can be connected to JOIN, even if it was purchased directly with LinkedIn. * Jobs assigned to a slot will be published as premium ads on LinkedIn. {% hint style="warning" %} LinkedIn Slots are not available in the JOIN Store. They can only be set up through a custom agreement. If you are interested in LinkedIn Slots, please contact your dedicated Account Manager or our [Support team](mailto:contact@join.com). {% endhint %} *** ### Job quality guidelines To keep your job postings live and effective on LinkedIn, it’s essential to follow their job quality standards. All jobs posted must include accurate, complete, and clear information about the role and your company. #### Key guidelines to follow: * Avoid discrimination based on protected characteristics * Ensure the title matches the description and responsibilities * Clearly state if the role is unpaid (e.g. internships, volunteering) * Include the role’s location and any travel/relocation expectations * Only post genuine, active job openings * Use professional, error-free language (avoid emojis, slang, or jargon) * Do not ask for personal information upfront (e.g. ID, photos) * Use your company’s domain email to increase trust with candidates {% hint style="danger" %} LinkedIn may remove job posts that don’t meet these standards, even if posted via JOIN. {% endhint %} For full details, see LinkedIn’s [quality job post guidelines](https://www.linkedin.com/help/linkedin/answer/a521792/quality-job-post-guidelines?lang=en). *** ### FAQs
Do I need a LinkedIn Company Page to post jobs through JOIN? Yes. All jobs published on LinkedIn via JOIN must be linked to a verified LinkedIn Company Page. Without it, your ads may not be published or could be removed by LinkedIn. Read more: [#connect-your-linkedin-company-page-to-join](https://help.join.com/integrations/external-profiles/linkedin#connect-your-linkedin-company-page-to-join "mention")
Do I need to enable Invited Candidates? No. Invited Candidates is automatically included when you choose the **LinkedIn Ultimate** product. No additional setup or configuration is required in JOIN.
What is the difference between organic and premium LinkedIn postings? Free (organic) jobs appear in search results and on your Company Page but gradually lose visibility. Premium jobs reach more candidates through targeted recommendations, top placements, and individual notifications sent to candidates.
Can I use LinkedIn Slots I’ve already purchased directly from LinkedIn? Yes. You can connect existing LinkedIn Slots to JOIN. Please [contact our support team](mailto:contact@join.com) to help you set up the integration.
[^1]: Bundles are packages that group several platforms into one purchase for better value. These often include discounts and cashback (e.g. LinkedIn & XING Bundle, Social-Media Bundle, Top Seller Package, etc.).